There are numerous talks about what brands that are in and what brands that are out. According to Teen Vogue, Gucci, Louis Vuitton, Prada, Chanel, Gaultier are one of the most popular brands among Gen-Z.
The TikTok account, Luxe Collective which resales luxury items for a better price, claimed that Balenciaga is the most popular brand among the Gen-Z audience. However, there are younger audiences that are into Hermes and Dior as well.
The TikToker then elaborated that Millennials are more into Prada and Baby Boomers are loyal to Louis Vuitton. Looks like these brands are not meant for the younger generation as they are usually seen as stuffy by Gen-Z anyways.
