Burberry’s New Blue Reinvented by Bottega’s Daniel Lee

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Daniel Lee, Burberry’s new creative director has seemingly associated Burberry with a specific shade of blue. This is similar to what he did for Bottega Veneta and their signature green colour during his tenure at the luxury Italian fashion house. 

Burberry’s new iconic blue 

Fashion lovers cannot stop looking at their new blue colour. This impact was similarly made when Bottega unveiled their new colour scheme. Furthermore, Daniel Lee brought back the brand’s old logo, which was their cornerstone logo for decades until it briefly disappeared in 2018. 

Others stated that the colour scheme reminds them of Qinghua China or the iconic blue and white houses in Greece. Statements about these new outfits looking similar to the blue and white commonly found on fine china plate patterns are also popular. 


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