Daikin Keeps Badminton ‘Cool’ With International Tournament

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A photo of the Daikin team - Provided

SELANGOR, 6 March 2023 – In helping to solidify Malaysia’s position as a world badminton powerhouse, Daikin Malaysia is spearheading the Daikin International Badminton Championship 2023, which will be taking place from 6 to 9 March at the Sunsuria Pioneer Badminton Centre in Kota Damansara.

The event is organised by Pioneer Sports Management, a renowned badminton events specialist helmed by former national shuttlers including Wong Choong Hann, the current coaching director for the Malaysia national badminton team; Chew Choon Eng; Lee Wan Wah; and Chan Chong Ming.

The Championship has already drawn 1,500 entries and will feature six categories with different age groups within each category. These categories included Boys’ Singles, Girls’ Singles, Boys’ Doubles, Girls’ Doubles, Mixed Doubles and Parent & Child.

Registration For The Daikin Championship

Registration for the Championship is now closed due to the overwhelming response.

Lawrence Song Yew Beng, Managing Director of Daikin Malaysia Sales & Service Sdn Bhd, said, “Daikin International Badminton Championship is an excellent way to support the community and promote a healthy and active lifestyle.”

“The Championship also provides an opportunity to contribute to the development of the next generation of athletes and to ensure that Malaysia remains a powerful force in badminton for generations to come,” Song added.

Chan Chong Ming, Director of Pioneer Sports Management (M) Sdn Bhd, said, “We are appreciative of the trust and confidence Daikin Malaysia has placed in Pioneer Sports Management to organise this major badminton tournament for the fourth time.”

“We believe that Daikin International Badminton Championship can provide an opportunity to identify and nurture talent at an early stage. Starting young is the key towards unlocking the full potential of our home-grown talent to compete and excel on the global stage,” added Chan, who was a former World No. 1.   

The championship is sanctioned by the Badminton Association of Malaysia and supported by the Selangor Badminton Association. Fleet is the equipment sponsor of the event while 100 Plus is the beverage sponsor.


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More Photos

A Photo Provided

From Left to Right – Louis Chan 陈俊华 Senior Manager of Marketing Daikin Malaysia Sales & Service Sdn Bhd
Chan Chong Ming 陈重名 Director of Pioneer Sports Management (M) Sdn Bhd
Lee Wai Kok 李伟国 General Manager of Daikin Malaysia Sales & Service Sdn Bhd
Chan Hon Leong 陈航良 General Manager, Marketing & Service of Daikin Malaysia Sales & Service Sdn Bhd


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