The recent controversy surrounding OLDTOWN White Coffee’s butter and bread portions has sparked a wave of criticism. Despite the company’s attempts to rectify the situation, customers remain dissatisfied. The minuscule slices of butter on their toast is not making them happy.
Dutch Coffee Company
However, it is important to note that the company’s corporate history may also have played a role in the current situation. The company’s delisting in 2018 came after its latest financials showed signs of strai. Dutch coffee company Jacobs Douwe Egberts successfully gained control of OldTown. Its indirect unit Jacobs Douwe Egberts Holdings Asia took over the brand.
Analysts hailed the takeover offer as a “sweet way” for shareholders to cash out. As it faces backlash over its butter blunder, only time will tell how the company will bounce back.
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