Chelsea is poised to secure Premier League approval for Infinite Athlete as their new shirt sponsor, ending their search for a partner after Three’s contract expired. The deal, estimated at £40 million annually, will help stabilize the club’s financial footing.
Chelsea working together with Infinite Athlete
Chelsea’s owners, Todd Boehly and Clearlake Capital, have faced challenges both on and off the pitch since acquiring the club last year. Meanwhile, the club is exploring the potential redevelopment of Stamford Bridge, although this could face complications due to an injunction filed by a military veteran opposing the sale of land near the ground. The club is also considering purchasing land near their training facility in Surrey.