A recent study shows that over 50% of luxury designer brands that we have today, may disappear by 2030. It is a scary thought especially for those who have invested their hard earned money on these expensive items. However, these brands may disappear due to a generic heritage and a high price point.
Are designer brands in trouble?
Fashion expert, Super Dacob on YouTube is also stating that these brands are suffering as they are losing their customer base. Furthermore, the popular YouTuber claims that their prices have increased significantly, yet at the same time, their quality has reduced immensely.
However, it appears that the younger customers, the Gen-Z audience are either buying more fakes or are complacent with their new Louis Vuitton item having defects. The older generation is unsatisfied with the massive decline in quality from all of these high end brands in recent days.