Industry players call for stronger regulation and protection against AI-powered scams targeting hoteliers and travellers. Malaysia Budget & Business Hotel Association president, Dr. Sri Ganesh Michiel, emphasised the need for government intervention in regulating online travel agencies (OTAs) like Airbnb, particularly those overseas.
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AI scams targeting hoteliers and travellers
Although rare in Malaysia due to cooperation between hoteliers and OTAs, AI scams remain a concern. Michiel stressed the importance of clear procedures for collecting personal information and preventing fake reservations, fictitious accommodations, and phishing schemes. Booking.com has reported a rise in global phishing attacks on the hospitality sector, underscoring the need for strict policies.
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