Dior
Image screen shotted from Dior's official website.
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Christian Dior NOW Encouraging YOU To Spend RM3,000 On Shoes For Your BABY 

1 min read

One of the smartest and creative works the French fashion house, Christian Dior has ever done is creating this tagline: Your child’s first steps with Baby Dior. For those into fashion may find this tagline quite sentimental. This is due to some parents wanting their child to have the same items as them. 

What are the selections available at Baby Dior? 

For newborns, there are quite a few items that you can pick out for your baby. There are gift sets that include three onesies that cost RM2,600, or even a teddy bear that will accompany your baby for a few years at RM2,500. There are a wide array of items, and it seems that they even have a special order stroller which starts from RM23,000. 

Screenshot 2023 07 07 At 5.31.49 PM 908x1024
Another stroller that cost RM35,000 on Dior’s website.

Recently, the luxury brand sent a mass email to their clientele in lieu of their marketing strategy. However, similar to some of the errors done by Balenciaga, Dior does include children in some of their marketing photos. However, these images are of regular kids in strollers or some of their other items.

There are separate categories for these child items which are segmented into newborns, babies, and children who are 4-13 years old. There is even a pair of ballerina flats that cost RM2,900 for you to purchase for your 2-year-old. They make a similar look for adults as well. 

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Dior
Image screen shotted from Dior’s official website.

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