Pet-care app Rover is seeing rising demand for cat services, especially among Gen Z users. CEO Brent Turner told Business Insider that while pandemic-era dog adoptions have slowed, cat ownership has surged, with Gen Z and millennial men leading the trend. Cats are seen as lower-cost, lower-maintenance pets, making them attractive for young professionals.
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Gen Z Drives Growth in Cat Adoption
Rover recently acquired Meowtel, a cat-sitting app, to expand its offerings, and has partnered with Bright Horizons to provide pet care as a workplace benefit. The company is also launching dog training services to prevent behavioral issues and strengthen long-term relationships with pet owners.
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