A promotional poster at Gigi Coffee’s Pavilion KL outlet has gone viral after a netizen highlighted the hand holding the coffee cup featuring long, unkempt nails with dry cuticles, deeming it unhygienic and unrepresentative of the brand.

Gigi Coffee Poster

The post by @isusemasaviral on X garnered thousands of likes, with comments filled with humorous jabs—suggesting renaming to “Kuku Coffee” or AI-edited fixes. Some defended it as petty criticism, while others saw it as a branding oversight. Gigi Coffee has acknowledged the feedback, shared it with their visuals team, and plans to replace the poster soon.

Please @gigicoffeemy you can do better at your Pavilion KL outlet’s poster. That long nails with cuticles holding the cup aint giving and representing the brand well.
Not sure if issa vibe nowadays or yall just wanna keep is real. But yall can definitely do better. pic.twitter.com/AWNi0YHfsR
— ISU SEMASA VIRAL (@isusemasaviral) January 2, 2026

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Gigi Coffee Poster Goes Viral Over Unhygienic-Looking Nails in Ad