Gucci’s NEW Subtle REBRAND Making Fashion Lovers CURIOUS 

The luxury Italian fashion house Gucci, owned by Kering, recently hired a new creative director. Prior to Sabato De Sarno, their previous director, Alessandro Michelle catapulted the fashion house to new heights. However, the staple designs that were either redesigned or created from scratch are still the brand’s flagship. 

There are some complaints of the luxury brand constantly increasing their prices, but at the same time are having premium outlet stores. To those who do not know, these outlet stores would typically have items from the previous season up to 70% off retail price.

Gucci’s Marmont design is still the brand’s signature 

Typically, when a new creative director comes in, they will introduce a new staple handbag, shoes and some ready-to-wear to leave their mark. Despite this, it seems that the Marmont design is important to Gucci. Furthermore, their Ophidia lineup is still one of the most popular bags that they have to date. 

There are newer bags, under the Blondie lineup which is a rehash of their 1970s collection has risen in popularity. 

Gucci now into quiet luxury? 

In addition to this, they have released new handbags and other items in a more “quiet luxury” form. However, it seems that they are not as popular as their louder items. The Jackie bag and their dionysus bag have been around during Michelle’s time, but now it is promoted as one of their main items. 

Furthermore, the petite mini bags are also a form of quiet luxury as the logos are drastically smaller than what is found on the Marmont bags. 

New director, new website? 

Quietly, the brand has also redesigned their website to something more simpler. Previously, their older design has been around since at least 2016. If there is a change, it would probably be a slow one as currently, their product staples are relatively similar to what they were before. 

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