Wall Street dealmakers are increasingly focused on the booming beauty industry, with JPMorgan’s Fei-Fei Zhang leading high-profile transactions. Zhang, recently promoted to managing director, steered the $1 billion sale of Hailey Bieber’s Rhode to e.l.f. Beauty and advised on L’Oréal’s acquisition of Medik8.
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Hailey Bieber’s Rhode Sale
She predicts 2026 will see more corporate carve-outs and acquisitions of high-growth independent brands. Private equity firms are drawn to beauty’s resilience, strong margins, and replenishable demand, though buyers are now more disciplined. Social media remains a powerful driver, but sustainability and brand longevity are key factors in determining which cosmetics companies can thrive long term.
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