History of Balenciaga’s Hourglass 

1 min read

Balenciaga is known for their quirky and trendy items, but most of all they’re known for their crazy marketing campaigns. However, one of their most popular bags is at the same time the most overlooked item. The Hourglass handbag which is a quiet and subtle design. 

The construction of the bag looks as though it was designed in the 1960s, however it was only designed in 2019 according to Vogue. The bag was inspired by their 1950s dresses/coats hourglass construction shape. Today, their hourglass lineup consists of coats, bags, small leather goods and belts. 

Other than the bag, which has a unique handbag construction with a ‘B’ logo, the rest of the hourglass lineup does not really have that shape. They instead would place the ‘B’ logo on the belts or other items and list it under the hourglass lineup. 

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