In a landmark decision, the EU court ruled that McDonald’s has lost its trademark “Big Mac” for poultry products but retained it for beef. The ruling stems from a dispute with Irish rival Supermac’s, which accused McDonald’s of blocking its expansion in the EU.
Big Mac Dispute
The court found McDonald’s failed to demonstrate genuine use of the trademark for chicken products. Supermac’s hailed the decision as a victory for small businesses. McDonald’s can still appeal the ruling to the EU’s highest court. This ruling underscores the complexities of trademark protection in the fast-food industry and the power dynamics between multinational corporations and smaller competitors.
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