Prada’s net sales rose 6.3% year-on-year to €4.07 billion in the first nine months of 2025, driven by a 41% surge in Miu Miu sales, which offset a slight decline in its main label.
Miu Miu Powering Prada
Miu Miu’s popularity among Gen Z consumers has helped sustain Prada’s 19 consecutive quarters of growth. Despite a 0.8% dip in Prada brand sales in Q3, the group outperformed analyst expectations.
The luxury sector shows signs of recovery, with LVMH and Kering also reporting improved results. However, analysts remain cautious, citing economic pressure in China and evolving consumer habits as ongoing challenges for the industry.
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