In Petaling Jaya, Prasarana Malaysia Bhd swiftly removed a HYGR deodorant advertisement from the Ampang-Sri Petaling LRT line after public outcry over racial sensitivities. The ad, meant to depict diverse Malaysians using public transport to highlight personal care, underwent rigorous checks for racial and religious sensitivities. Despite this, commuters found it offensive. Prasarana, valuing community feedback, promptly withdrew the visual to avoid misinterpretation. The incident underscored the delicate balance of cultural representation in public spaces, prompting a reevaluation of advertising content.
Personal care ad
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