A video on TikTok showing a vendor selling what he claims to be the world’s first pastrami-filled Roti John priced at RM88 has gone viral, triggering widespread debate among Malaysians about whether the premium price is justified for a street food classic. The post, shared by user @thefat.burger, has received tens of thousands of likes and comments from curious and critical viewers alike.
Viral RM88 pastrami Roti John divides opinion over pricing and value
In the video, the seller showcases thick 150 g slices of pastrami layered into the Roti John bread along with sauces and other ingredients — a creative spin on the traditional dish. While some netizens called the concept “innovative” and praised the seller’s business idea, many others slammed the high cost, saying it was too expensive for what is usually a casual bazaar or street food item.
Commenters on social media debated portion size and value, with critics suggesting smaller pastrami portions and prices closer to RM50 might be more reasonable, while supporters argued that the unique concept justifies a higher price point. The viral discussion reflects broader conversations about food pricing and consumer expectations in the era of social-media-driven food trends.
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