Kuala Lumpur: Following a big bang of 3D virtual reality exhibition held in response to the Covid-19 restrictions last year, the organiser has returned stronger this year with Taiwan Expo in Malaysia 2021 Online. Scheduled to run from August 4th to 6th, Taiwan Expo promises to bring exciting business opportunities through a wide range of innovative products including smart devices, electronic mobility, healthcare & infection prevention products and many more.
Taiwan Expo has grown over the years to become the most important business exchange platform between Malaysia and Taiwan. This year marks the second consecutive year that the expo is held online as the world continues to be mired in numerous restrictions imposed to combat this pandemic. 160 Taiwanese businesses will be showcasing their products, services, and technology directly to Malaysian business owners with the aim of building mutually beneficial business synergies.
This year’s online Taiwan Expo includes a total of ten themed pavilions centred around six major pillars: Electronic Mobility, Post-Pandemic Era, Industry 4.0, Taiwan Lifestyle Products, Tourism & Culture and Halal Taiwan. A series of webinars covering segments such as smart healthcare, smart machinery and Taiwan Halal products will be held during the Expo.
Business Opportunities at Your Fingertips
Taiwan Expo in Malaysia 2021 Online will be hosted on the official website https://mys.taiwanexpoasean.com/, and the 3D event hall has been designed from the ground up to bring the best viewing experience to the visitors. Malaysian buyers only need to register with a TAITRA member to gain early access to the virtual exhibition.
Taiwan is a key player in the global smart vehicle market has been in the loop since the electric vehicle (EV) revolution. More than 30% of the components of Tesla’s first-generation Roadster were sourced from Taiwan, and subsequent models from Tesla continue to use many Taiwanese components. The E-Mobility Pavilion showcases state-of-the-art EV concepts and various implementations of the technology that are guaranteed to be an eye-opening experience. On display in the Taiwan Healthcare Pavilion are many in-demand infection prevention solutions, antipathogen products, telemedicine systems, as well as a showcase of medical services from the famous Chang Gung Memorial Hospital and Taiwan’s world-renowned universal healthcare system. Taiwan Excellence will continue its annual tradition of showcasing the highest-quality award-winning brands from Taiwan. Other products and services not to be missed include Industry 4.0 solutions, fitness equipment, smart transportation systems and e-sports products.
Many boba tea brands that Malaysians have come to love are now halal certified and are expected to significantly expand their reach to more consumers. The Halal Taiwan Pavilion brings together nine manufacturers of halal-certified products including food, biotechnology products, pharmaceuticals, and cosmetics. Manufacturers are seeking Malaysian partners to break into the Muslim markets across ASEAN and the Middle East.
Taiwan in Design Pavilion casts the spotlight on lifestyle improvements, technology living, sports, tea culture, and environmental protection in a perfect demonstration of Taiwanese creativity to the world. On the other hand, MEET Taiwan welcomes visitors to experience Taiwan for themselves once the pandemic is over by offering a peek of what Taiwan has to offer. Visitors will be able to enjoy a sneak preview of what some of the most popular travel destinations such as Chiayi City and Taipei City have to offer in beautifully crafted videos.
My Amazing Taiwan Deals, Grab Exclusive Offers
In addition to the expo, this year’s Taiwan Expo also specially collaborated with 10 local Malaysian companies that sell Taiwanese products to provide “My Amazing Taiwan Deals” promotion campaign. Those include well-known online shopping platforms “Hawooo”, “Youbeli”, “Go Leaf”, “Shiny”; skincare brands “Natural Beauty” and “Forest Beauty”; specialist in 3C consumer electronics “BrightStar”; even F&B stores “The Alley”, “Devil Chicken” and Taiwan’s One Township One Product (OTOP) and others. Both online and offline channels will launch promotions from July 28 to August 6, allowing Malaysians who love Taiwanese brands to dig for amazing deals.
Organized by the Bureau of Foreign Trade, Taiwan (R.O.C) and Taiwan External Trade Development Council (TAITRA), Taiwan Expo has become the premier platform for enterprises from Taiwan, ASEAN and South Asia to discover and explore new business opportunities. To recreate the exhibition hall for a truly immersive online experience, the Expo will feature a brand-new 3D virtual exhibition hall this time that offers a highly customized business matching and one-on-one business negotiation platform with many new features added to facilitate business dealings. Amongst the many features include a pre-exhibition preview, real-time interactive chat enabling guests to connect with exhibitors, improved user interface, convenient search feature, and a brand-new collection bar function that makes browsing and organizing information a breeze. The latest improved range of online services promises to bring visitors one step closer to a live experience.
As the foremost online sourcing hub in ASEAN, Taiwan Expo is supported by 15 associations, such as the Federation of Manufacturers of Malaysia (FMM) this year. It will match the most suitable Taiwanese and Malaysian businesses and customize 1-on-1 e-meetings. Malaysian companies who participate in at least four online meetings and fill out the questionnaires will have a chance to win Grab e-vouchers.
Taiwan Expo in Malaysia 2021 will be held for three days from August 4th to 6th on the official website https://mys.taiwanexpoasean.com/en/index.html. For more information about the event, please contact the Taiwan Trade Centre, Kuala Lumpur, at +60(3)20312388 / +6018-9589168 or email kl@taitra.org.tw
Taiwan Expo in Malaysia 2021 Online at a glance
| 6 Major Pillars | 10 Themed Pavilions | Online Activities |
| 1. Electronic Mobility 2. Post-Pandemic Era 3. Industry 4.0 4. Taiwan Lifestyle Products 5. Tourism & Culture 6. Halal Taiwan | 1. Taiwan Excellence 2. Halal Taiwan 3. Taiwan Product Center 4. Taiwan Healthcare Pavilion 5. E-Mobility 6. Meet Taiwan 7. Taiwan in Design 8. Chiayi City Pavillion 9. Gourmet Taiwan 10. Taipei Your Partner | 【Aug 4】 10:30 / Opening Ceremony 14:00-15:15 / Improving Your Manufacturing Capacity to New Levels with Taiwan Smart Machinery Online Products Launch 【Aug 4 ~ 6】Anytime Taiwan and Malaysia Join Hands in Bringing Greater Health to Life Taiwan Halal Product Launch |
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About Taiwan Expo
Taiwan Expo is the first time TAITRA is exhibiting Taiwanese industries as a collective whole overseas and is guided by the four key ideas of Economic and Trade Cooperation, Talent Cultivation, Resource Sharing and Regional Links. In addition to showcasing products, there will also be business meetings and industry forums designed to further enhance B2B interaction as well as cultural exchange and public welfare activities to inform and promote good living and improve industry image.
Organizer: Bureau of Foreign Trade
The Bureau of Foreign Trade is tasked with developing international trade policies, trade promotion, as well as import-export management for the Republic of China. In order to strengthen the collaboration with global partners and regional development, the Bureau’s range of activities includes: promoting external economic and trade cooperation through the multilateral forum, promoting participation in regional economic integration, enhancing bilateral economic and trade relations with various countries, and expanding global and New Southbound country markets by strengthening export momentum.
Organizer: TAITRA
Founded in 1970 to help promote foreign trade, the Taiwan External Trade Development Council (TAITRA) is the foremost non-profit, semi-governmental trade promotion organization in Taiwan. Jointly sponsored by the government, industry associations, and several commercial organizations, TAITRA assists Taiwanese businesses and manufacturers with reinforcing their international competitiveness and in coping with the challenges they face in foreign markets. TAITRA boasts a well-coordinated trade promotion and information network of over 1,200 international marketing specialists stationed throughout its Taipei headquarters and 63 overseas offices worldwide.
The meaning behind the Taiwan Expo logo
The logo designed specifically for Taiwan Expo in Malaysia combines the reputation of Taiwan as the butterfly kingdom and the majestic of the Malaysian tiger to signify the close cooperation towards mutual benefits.
For further information, please contact Techtrans Public Relations:
Mr. Gabriel Chow / email：taiwan@techtrans.com.my
Tel: +603-8023 7798 / +6018-355 2560
