Observers and industry players said Malaysia’s new tax guidelines for influencers will improve transparency and accountability, while protecting creators by encouraging cash payments instead of gifts. However, concerns were raised that smaller influencers could face heavier burdens as they often accept free products or services rather than cash.
influencers
Questions also emerged about whether PR gifts, unpaid promotions, or past freebies should be declared in upcoming tax filings. Under current rules, individuals without business income must file returns by April 30, while those carrying on business have until June 30 of the following year.
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