Kuala Lumpur (Bernama): Danone and Shopee are launching the first Super Brand Day in Malaysia. Titled ‘Our Health, My Choice’ on Shopee Mall, it provides consumers with access to Danone’s full Specialized Nutrition portfolio for the whole family.
The nutrition portfolio in Malaysia focuses on growing up milk products for children.
Deborah Chong, Head of E-commerce, Danone Specialized Nutrition Global, says, “Prioritizing consumers’ health is crucial for us and we believe this Super Brand Day lets us show our care and appreciation for our customers by providing convenient access to products that support their health and nutrition needs.”
Danone will be introducing its Shopper’s Choice Shopping Guide to help consumers choose the right nutrition products for their needs whilst leveraging Shopee’s engagement tools.
This guide will showcase their best-selling products and user reviews through engaging content on how specialized nutrition can address the different health concerns and needs.
Benoit Delater, Commercial Development Director, Danone, says, “We believe that our portfolio can cater to the specific nutrition needs of all consumers and encourage the consumption of essential macro and micronutrients for a well-balanced, healthy diet. They can also enjoy savings and rewards by signing up for the free membership on our official stores.”
Ian Ho, Regional Managing Director, Shopee, says, “We are working closely with brands through our double digit campaigns like the upcoming 8.8 Brands Festival where brands could leverage this interactive engagement tool to reach out to Malaysians.
“We’re excited to see more brands such as Danone enrich the shopping experience by integrating entertainment and educational content into their campaigns.”
