Coach reintroduces its Rogue bag with a campaign starring Jennifer Lopez, Kate Moss, Kōki, Ma Zhe, Lu, and Xiao Wen Ju—and photographed by Juergen Teller with styling by Olivier Rizzo which was first seen on the runway in 2016, which is inspired by free spirits, rebels and dreamers.
Coach will also mark the reintroduction of the Rogue with a digital experience in which clients can design and share their own Rogue bag. The shoppable experience transports customers to a virtual workshop and allows visitors to build a customized Rogue bag from scratch.
The house will also introduce a digital wall custom-designed for Coach House, its global flagship in New York, as part of Windows of the Future, an initiative connecting Coach customers with bespoke experiences created with their unique communities in mind.
See the campaign here.
