If you’d take a look at their tiktok account you’d be surprised that this is a designer brand that also makes haute couture clothes. Their main target audience are the Gen-Z crowd, kids born between 1997-2012. One of the strategies to pull their audience in is by making their items and marketing them as ironic.
Having such a high stature brand following tiktok trends is quite refreshing, especially in the world of fashion. Balenciaga is one of the brands that wants everyone to be their customers, minus the higher prices. However, a lot of their products are considered as accessible to the mass audience as they’re priced slightly lower.
Balenciaga’s strategy seems to work as in 2021 they have posted a 2.1 Billion revenue. It is truly a unique way of advertising and it has proven success especially when done correctly like how Balenciaga does it.
