KUALA LUMPUR – Leo Burnett Malaysia has created a star-studded, special effects-laden film for Watsons Malaysia – depicting a literal out-of-this-world Hari Raya celebration on the Moon. In “GAYA RAYA LUAR BIASA”, what starts off as a typical “return-to-hometown” story quickly becomes something unexpected, complete with flying cars, holographic policemen, and futuristic fashions.
As Caryn Loh, Managing Director of Watsons Malaysia says as Malaysia moves into the endemic phase, Watsons, the nation’s No. 1 Health and Beauty retailer would like to remind everyone to believe in themselves – “and that we’re extraordinary no matter where we are.”
According to Executive Creative Director Iska Hashim at Leo Burnett, “We wanted to show how certain aspects of Raya are timeless. Whether it is reuniting with families or wanting to look our best. And what better way to illustrate that than by taking the celebrations where no one has gone before: on the moon, in the future.”
