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New: Luxury Watch Market Shows Resilience and Growth Amid Pre-Owned Market Decline

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credit card, silver and black round analog watch rolex
Photo by Carlos Esteves on Unsplash.

According to the world’s largest watch company, Swatch Group, and luxury watch retailer, Watches of Switzerland, the market for new high-end luxury watches remains strong and poised for growth, despite a decline in the selling space for pre-owned timepieces.

Second-hand luxury watch market declining

Swatch Group reported a 36% increase in operating profit and an 18% rise in net sales in the first half of the year, while Watches of Switzerland saw a 19% jump in revenue and a 24% climb in adjusted EBITDA for the fiscal year. 

However, the pre-owned watch selling areas has softened more than the demand for new watches, with the secondhand market experiencing a decline in prices, attributed to various factors including stock market performance and rising interest rates.

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silver and black round analog watch rolex
Photo by Carlos Esteves on Unsplash.

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