Today, most of the Chagee shops are crowded with customers wanting to see what they will get with their free gift. Their campaign is called the tear and win campaign and users are excited to see what they will win. Some even won YSL lipsticks which can cost up to RM150.
Chagee trending after giving free gifts
Some users even state that they had to wait over two hours to order their drinks from Chagee due to the sheer amount of customers wanting to win prizes. However, those who want the chance to win these designer makeup pieces have to order a specific cup size.
Some users showed their dismay after winning a buy one free one voucher instead of a Gucci beauty item. However, it is already nice enough to get a voucher as their drinks can cost more than RM10. This has to be one of the most successful marketing campaigns done in Malaysia.
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