Around 3.8 million Malaysians visited Thailand in 2023, making it the most popular destination. However, Thai tourists reportedly feel discouraged from visiting Malaysia due to perceived subpar service and bureaucratic hassles. Aida Oujeh, President of the Thailand-Southeast Asia Halal Trade and Tourism Association, urged Malaysia to enhance hospitality to attract more Thai visitors.
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Thai Tourists Don’t Like Malaysia
She emphasized the importance of friendliness, stating there’s a high demand among people from 14 southern Thai provinces to explore Malaysia. Encouraging reciprocal tourism could strengthen bilateral ties and foster a positive cross-cultural exchange between the two nations.
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