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Mercedes-Benz features the ChatGPT-based MBUX Virtual Assistant in your car now!

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Mercedes-Benz, e-testing
Mercedes-Benz

At CES 2024, Mercedes-Benz showcased its enriched machine-and-person experiences, powered by the in-house developed MB.OS. The vehicle experience includes the enhanced ChatGPT voice control generative AI MBUX Virtual Assistant and MBUX Surround Navigation.

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Mercedes-Benz adopts ChatGPT

The MBUX system focuses on creating a hyper-personalized user experience, allowing customers to tailor the MBUX Virtual Assistant to personality traits. It uses situational context, learned behavior, and generative AI to proactively offer suggestions based on the driver’s actions, statements, and moods. This approach sets the German car maker apart, emphasizing a unique and highly personalized interaction with their vehicles.

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