Media Chinese International Limited, a major Chinese media conglomerate in Malaysia, is embracing AI to enhance efficiency and reduce costs. The group, which runs four key newspapers and has international holdings, plans to use AI for rapid content distribution and video generation.
Malaysian media conglomerate cutting staff
This tech shift is expected to cut the workforce by 30% within two years. The company is also preparing staff with AI training and considering further cost-cutting measures, including potential consolidation of operations and a new self-service ad platform to offset declining ad revenues.
The implementation of AI in journalism is expected to transform news reporting by enhancing content creation, personalization, fact-checking, and audience engagement. AI can produce news with greater consistency and accuracy, especially for repetitive events like press conferences or speeches.
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