kazimahmood
UX/UI Designer at - Adobe
The BDS movement adopts a strategy of ‘targeted boycott’, where only a selected number of companies will be targeted for boycott efforts based on several criteria. The criteria include the level of complicity, availability of choice for consumers, and probability of success in the boycott campaign. “Based on the above considerations, the global BDS movement is not calling for the boycott of Apple products, WhatsApp, or Facebook,” says a 2014 document spelling out the movement’s targeting criteria.
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Choosy BDS
The BDS document says it does not boycott everything that can be boycotted because that would make it impossible to achieve any concrete results, so it must be strategic in picking its targets. “If a demonstration can win us more enemies than friends, we skip it. If a dignified ‘artistic’ protest works better, then we do it.”
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