Snapdragon, the company sponsoring Manchester United’s shirt, is exploring the possibility of securing naming rights for Old Trafford as the club considers funding a new stadium. Qualcomm’s chief marketing officer, Don McGuire, revealed that Snapdragon, which signed a $225 million shirt sponsorship deal in July, is keen on expanding its partnership with United.
Snapdragon or Old Trafford?
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While acknowledging the iconic status of Old Trafford, McGuire indicated that if naming rights align with their goals, Snapdragon is interested. The company is also involved in the £50 million refurbishment of United’s training ground, Carrington, and future developments at Old Trafford, focusing on technology and innovation.
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