Starbucks’ iconic siren logo has a deeper, darker history than its modern, family-friendly design suggests. Inspired by Greek mythology, the original logo depicted a twin-tailed siren, known for luring sailors to their doom with enchanting songs. Co-founder Terry scoured marine books, finding an illustration that embodied the allure and danger of the sea. YouTuber Zack D. Films highlights the siren’s troubling past, describing her as both seductive and violent, using beauty to entice sailors to fatal waters. Despite the unsettling origins, the siren symbolizes temptation and mystery, adding a unique depth to the Starbucks brand’s maritime-inspired identity.
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