Malaysia achieved a significant milestone in 2024, recording 38 million international tourist arrivals, surpassing Thailand’s 35.54 million and becoming ASEAN’s top destination. Despite Bangkok being the world’s most-visited city, Malaysia’s overall visitor count exceeded Thailand’s.
Malaysia Surpasses Thailand with 38 Million Tourist Arrivals in 2024
Following this success, the Ministry of Tourism, Arts, and Culture (MOTAC) is considering revising its Visit Malaysia Year 2026 target of 36 million tourists. MOTAC aims to generate RM150 billion in tourism revenue by increasing per capita tourist spending.
Large-scale campaigns will highlight premium tourism experiences to attract high-spending tourists. Malaysia aims to become a global tourism leader with sustainable economic benefits.
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