PUCHONG, March 24, 2025 — Across Malaysia, housewives are turning kitchens into studios, cooking up viral fame with dishes like ayam percik and prawn curry. One Selangor mum, once filming on her floor, now boasts a sleek kitchen setup, juggling roles as chef, editor, and parent. From lockdown hobby to polished craft, her videos have won over sceptics—husband and parents alike. She’s not alone: a Kedah dialect storyteller and a music-savvy cook have amassed huge followings, hinting at five-figure earnings. These women are rewriting tradition, proving homebound talent can fuel digital empires, one viral clip at a time.
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