LVMH U.S. CEO Anish Melwani welcomed the decline of the “quiet luxury” trend, arguing that while minimalism has long existed in brands like Loro Piana and Fendi, the social media-driven craze limited consumer expression.
LVMH U.S. CEO Says Goodbye to ‘Quiet Luxury’
Speaking at the Milken Institute Global Conference, he emphasized that luxury is about emotional fulfillment and personal accomplishment—not aesthetic conformity.
As the industry moves on, LVMH and other European brands now face a new threat: Trump’s proposed 20% tariffs on EU goods. UBS analysts say the cost will likely be passed on to consumers, who remain resilient despite price hikes in the high-end fashion sector.
Is the quiet luxury trend snobbish?
A Reddit post from a few years ago has shown the peculiarity of those who are into the “quiet luxury” trend. It seems that some may feel they’re “better” than others by wearing something that has no logos.
However, it is duly noted that despite an item not having a logo, the recognizability of said item is still akin to a logo. There are some brands that don’t rely on their logo, but rather their signature patterns, that allegedly have quality control issues.
Captions: LVMH U.S. CEO Anish Melwani welcomed the decline of the “quiet luxury” trend, arguing that while minimalism has long existed in brands like Loro Piana and Fendi, the social media-driven craze limited consumer expression.
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