Penang is urging its 200 durian farmers to register for a Track and Trace system starting June 1 to combat counterfeit durians and protect the reputation of its prized fruit. The system, which tags durians with QR codes linking them to their farms, aims to restore consumer confidence. So far, about 60 growers have signed up. The move follows complaints from local farmers about misrepresentation of Penang durians. Malaysia, a major durian exporter to countries like China, targets RM1.8 billion in durian exports by 2030.
Source: Bloomberg
Durian tracking
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