Chanel has launched Nevold—short for never old—a bold circularity initiative aimed at reimagining luxury materials through recycled fibers. Led by Sophie Brocart, Nevold operates as a B2B platform, partnering with recyclers, yarn mills, and even non-fashion industries like hospitality and sportswear.
From Runway to Reuse: Chanel’s Nevold Tackles Material Waste
Backed by institutions such as Cambridge University and key French manufacturers, Nevold responds to luxury’s growing need for sustainable sourcing amid raw material scarcity. Chanel’s Bruno Pavlovsky emphasized that the brand alone cannot scale such innovation, calling for industry-wide collaboration.
Nevold marks Chanel’s serious move toward a sustainable, closed-loop future while maintaining luxury craftsmanship standards.
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