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New: Liverpool FC Announces Global Partnership with Haier

1 min read
Haier
Liverpool FC Announces Global Partnership with Haier, Marking Candy’s Return to Anfield Legacy

LIVERPOOL, Sept 5 — Liverpool FC has welcomed Haier, the world’s leading supplier of household appliances, as its newest global partner. The partnership will see Haier connect with Reds supporters worldwide, showcasing its cutting-edge technology through the club’s platforms while reinforcing its position as the No. 1 global home appliance brand.

Haier

Haier also owns Candy, Liverpool’s shirt sponsor from 1988 to 1992—a period remembered for league and FA Cup triumphs. LFC chief commercial officer Ben Latty hailed Haier’s “ambition and innovation,” while Haier Group president Haishan Liang said the collaboration “unites passion with smart innovation.”

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