Luxury giant LVMH is reportedly preparing to sell its 50% stake in Rihanna’s Fenty Beauty, sparking industry speculation and fan uproar. The brand, co-founded in 2017 with LVMH’s Kendo incubator, has become a global icon for inclusivity and bold marketing.
LVMH Might Leave Fenty Beauty
With estimated earnings of $450 million last year, the sale could value Fenty Beauty at up to $2 billion. Analysts cite possible portfolio streamlining or creative tensions. If Rihanna takes full control, it could mark a defining moment in her business legacy—though losing LVMH’s infrastructure may pose challenges. Neither party has commented, leaving the beauty world watching closely.
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