Coca-Cola has launched its second AI-generated holiday campaign, reviving its iconic “Holidays are Coming” trucks with mixed results. While the ads scored highly with System1 for emotional impact and brand recall, viewers spotted glaring glitches — trucks changing shape, losing wheels, and even appearing to collide with crowds.
Coca-Cola AI Holiday
The campaign, produced with OpenAI’s Sora, Google’s Veo 3, and Luma AI, reflects Coke’s push to pioneer generative video despite its flaws. Critics warn of declining craft and quality, while supporters hail the brand’s boldness. The debate underscores both the promise and pitfalls of AI in advertising’s future.
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