Safi Malaysia has introduced its first-ever serum sunscreen, the Safi Perfect White 3X Advance Watery Light Serum Sunscreen SPF 50+ PA++++, offering consumers a fresh solution to the heavy, sticky feel of traditional sunscreens. Launched at a scenic Picnic & Hot Air Balloon Ride event at Farm Fresh, UPM Serdang, the debut captured the product’s essence—light, radiant, and uplifting.
Designed for Malaysian women living under the tropical sun, the new 2-in-1 serum sunscreen and primer delivers broad-spectrum UVA/UVB protection while maintaining a weightless, watery texture. Enriched with 100X Vitamin C from Kakadu Plum and Niacinamide, it helps brighten skin, reduce dark spots, and combat dullness. Its 8X Hyaluronic Acid complex provides deep, long-lasting hydration, leaving the skin plump, smooth, and glowing throughout the day.
Serum Sunscreen
According to Ms. Kazlina Kassim, Brand & Insights Specialist at Safi Malaysia, the innovation supports the brand’s mission to empower women with halal-certified skincare that feels comfortable and effective. At just RM19.90, the serum sunscreen also doubles as a makeup primer, making it an accessible daily essential.
The product is now available at major pharmacies and online retailers including Watsons, Guardian, Shopee, TikTok, and Lazada.
