Coach has gone viral once again — not for its runway pieces, but for an outlet staple that’s suddenly become the “it” bag among Malaysian shoppers. The spotlight this time is on the Coach Rowan, thanks to TikToker @iammysticrainn, who put the RM1,100 outlet bag head‑to‑head with the iconic Louis Vuitton Speedy, priced at a staggering RM9,600.
Coach Rowan vs LV Speedy
In her comparison, she highlights something surprising: the Rowan’s canvas finish creates the illusion of real leather, while the Speedy’s coated canvas is unmistakably synthetic. The contrast raises a bigger question — how much of luxury is about materials, and how much is about the brand aura we’re paying for?
For Malaysians, even the “affordable” Coach option is still a splurge. Dropping over RM1,000 on a handbag is far from accessible for most households, which makes the Rowan’s sudden popularity even more telling. It reflects a shift in consumer behaviour: people want the look and feel of luxury without the five‑figure price tag.
And the numbers back it up. Coach has quietly become one of the most profitable fashion brands in recent years — a dramatic turnaround from its slump in 2018. The Rowan bag’s viral moment isn’t just a trend; it’s a sign of how mid‑tier luxury is winning the hearts (and wallets) of everyday consumers.
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