KUALA LUMPUR, 10 December 2025 – Qube Integrated Malaysia Sdn Bhd (Qube), the country’s premier provider of event, exhibition, business, and conference services, has signed a Memorandum of Understanding (MoU) with Inspur Cloud, a global leader in advanced computing, AI technologies, and digital transformation solutions.
The long-term strategic partnership positions Qube as a catalyst for the next wave of digital innovation in Malaysia’s high-value Meetings, Incentives, Conventions, and Exhibitions (MICE) sector. By leveraging Inspur Cloud’s cutting-edge technological capabilities, including AI-driven platforms, cloud computing, and high-performance digital infrastructure, Qube aims to redefine how large-scale national and international events are planned, managed, and delivered.
Integrating AI and digital innovations into Malaysia’s MICE offerings also advances the country’s reputation as a technologically progressive, business-friendly destination ahead of Visit Malaysia 2026. This initiative is aligned with Malaysia’s national digitalisation agenda and its strategy to enhance business tourism, which is a critical contributor to year-round tourism receipts and ancillary sectors such as hospitality, retail, and professional services.
Strategic Cooperation and MICE Impact
The collaboration between Qube and Inspur Cloud will focus on developing a robust Smart MICE Ecosystem that offers a competitive advantage to Malaysia’s event offerings. Strategic areas of cooperation include:
- Venue Digitalisation: Integrating smart campus and AI-driven solutions across Qube-
operated national venues. This will focus on optimising operational efficiency, enhancing - energy management, and improving real-time crowd flow analytics.
- Data-Enabled Event Experiences: Utilising Inspur Cloud’s expertise in large-scale model
hubs and data analytics to provide event organisers with predictive insights into attendee
behaviour and engagement metrics. This capability aims to ensure events are more
personalised, targeted, and successful for all stakeholders. - Digital Adoption: Jointly expanding customer reach and accelerating digital adoption by
identifying new opportunities within the digital industry ecosystem and collaborating on
proposals for high-value national projects.
For Qube, this technological adoption is a proactive step to enhance its delivery of data-
enabled, future-ready event experiences, thereby strengthening its competitive position as
Malaysia’s most innovative event and exhibition solutions provider. Inspur Cloud, in turn, will
leverage Qube’s extensive nationwide network and industry presence to accelerate the
awareness and adoption of its digital solutions in key Malaysian markets.
Mr. Richard Teo, Executive Chairman, Qube Integrated Malaysia Sdn. Bhd., highlighted the strategic importance of this milestone: “This collaboration with Inspur Cloud will elevate our technology and AI capabilities across venue digitalisation, data-enabled event experiences, and digital adoption. By integrating smart technologies into our national venues, providing predictive insights for our organising partners, and accelerating digital adoption across the ecosystem, we are set to redefine how Malaysia plans, manages, and delivers large-scale events.
Together with Inspur Cloud, we are creating a Smart MICE Ecosystem that strengthens Malaysia’s position as a regional leader in business events and digital innovation.
Mr. Jerry Zhao, Deputy General Manager, Overseas Business Dept, Inspur Cloud Information Technology Co., Ltd., hailed the partnership, stating: “This collaboration reflects Inspur Cloud’s commitment to building strong local partnerships that drive meaningful progress. By bringing our AI, cloud computing, and high-performance digital technologies to venue digitalisation, data-driven event experiences, and ecosystem-wide digital adoption, we aim to advance Malaysia’s MICE industry creating more efficient, personalised, and impactful experiences for all stakeholders.”
This mutually beneficial partnership represents a powerful synergy combining Inspur Cloud’s global technological leadership with Qube’s proven local expertise and network. Together, the organisations aim to support Malaysia’s digital transformation agenda, strengthen the national MICE and tourism ecosystem, and deliver new value to enterprises and stakeholders across the country.
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