United States: Dictionary.com named “67” — pronounced “six seven,” not “sixty-seven” — its 2025 Word of the Year, highlighting a viral Gen Alpha slang term described as “meaningless, ubiquitous, and nonsensical.” Search volume for the term surged dramatically since summer 2025, increasing more than sixfold since June, with no signs of slowing.
Gen Alpha Slang
Dictionary.com suggests it may mean “so-so” or “maybe this, maybe that,” evoking a rating of six or seven out of 10, often paired with a hand gesture weighing options. The site notes Gen Alpha kids may smirk at adults struggling with their “notoriously slippery slang.” Originating from social media trends, the ambiguous phrase captures brainrot culture and generational linguistic play, baffling older generations while delighting youth. Photo: AI
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