Women seeking muscle gains, weight loss, and long‑term metabolic health are reshaping the protein snack industry. Once tied to “gym‑bro” powders, the category now includes meat sticks, chicken chips, protein popcorn, shakes, and ice cream.
Women Drive Protein Snack Boom
Brands like Chomps and Wilde report that over 70% of their buyers are women, many drawn to clean‑ingredient, convenient formats. The trend is amplified by TikTok “high‑protein hauls,” rising searches for “muscle mommy,” and GLP‑1 weight‑loss medications that require higher protein intake. With the market projected to hit $32 billion in 2025 and $46 billion by 2030, protein snacks are moving from macho to mainstream.
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