In 2025, a Business Insider reporter downloaded dozens of apps — from dating platforms to AI social networks — while covering the social media beat. Only a handful became staples.
Reporter’s Favourite Social Media Platforms
Retro, a photo‑sharing app created by former Instagram employees, became the reporter’s go‑to for posting photo dumps to close friends. PI.FYI and Airbuds were used to discover new music and cultural recommendations, while Corner’s AI‑powered maps helped plan outings.
Pinterest returned as a favorite for shopping and design inspiration. For humor, Danger Testing’s quirky apps stood out. In 2026, Rodeo, Silk, and Wabi are on the reporter’s radar for testing.
