Khairul Aming has addressed public assumptions about the pricing at his new restaurant, Rembayung, in Kuala Lumpur. Many Malaysians expected premium prices due to his influence and brand reputation, but he clarified that affordability was always part of the plan.
Khairul Aming’s Rembayung Strategy
His goal was to balance portion size, plating, ambience, and accessibility without compromising quality. The menu ranges from RM9.90 for telur dadar to RM68.90 for ikan siakap sambal berlada, positioning Rembayung above casual eateries but not out of reach.
Khairul emphasized that the restaurant is meant to “welcome everyone,” offering options for both modest meals and special occasions.
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