Apple CEO Tim Cook, now in his 15th year leading the company, faces what could be his most defining chapter. At 65, speculation about his retirement and succession is mounting as Apple prepares major launches, including a foldable iPhone and an AI‑powered Siri upgrade.
Tim Cook’s Final Chapter at Apple
Cook has steered Apple through political challenges, shifting supply chains, and competition from Chinese rivals, while expanding services and wearables. Analysts say his legacy rests on balancing steady operational leadership with innovation in AI. With rivals racing ahead, Cook’s next moves — and his choice of successor, likely hardware chief John Ternus — will shape Apple’s future.
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