Fast‑food chains are increasingly turning to collectible merchandise — cups, tote bags, and keychains — to attract customers without cutting menu prices.
Fast Food’s New Weapon
Analysts say the strategy taps into consumers’ fear of missing out and brand identity, especially among Gen Z, while boosting loyalty sign‑ups and repeat visits. Starbucks’ Bearista cups, Dunkin’s tote bags, and Chick‑fil‑A’s reusable cups are examples of limited drops that spark viral buzz and resale demand.
Experts note that scarcity drives consumer behavior, creating urgency and cultural relevance. With thin margins and rising costs, restaurants see collectibles as a sustainable way to build loyalty and diversify revenue.
