Samsung is taking a different approach to artificial intelligence compared to companies like OpenAI. Rather than focusing on spectacle, Samsung emphasizes AI that blends into daily life, powering appliances, smartphones, and smart homes.
Samsung Betting on AI
Simon Sung, CEO of Samsung Electronics Europe, said the company’s goal is “everyday value rather than novelty.” Its in‑house large language model, Samsung Gauss, isn’t sold directly but supports Galaxy AI, which offers features like live translation and transcription. Samsung also showcased AI‑enabled TVs and appliances at CES 2026. With profits expected to triple from memory chip demand, Samsung sees AI as a companion across devices.
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