More than half of Malaysians are now questioning the online content they consume, with 67% prioritizing trust when engaging with a brand, according to Accenture’s Life Trends report. The rise of AI and generative AI has prompted mixed reactions, influencing digital experiences.
Accenture Identifies Trends Shaping Malaysia’s Digital Landscape
As new technologies reshape lives, people are adapting their online interactions to maintain control. Accenture highlights five macro-consumer trends that will impact businesses and consumers, emphasizing the importance of trust, the challenges of parenting in the digital age, the demand for quick outcomes, the dignity of work, and the search for authentic experiences.
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